It’s been once year since French supermarket, Intermarché, rolled out their “Inglorious Fruits and Vegetables” campaign in an effort to reduce food waste. The supermarket chain reduced the price of “ugly” produce (by about 30%) in an attempt to boost sales and reduce food waste. A year later, the supermarket chain says the campaign is so popular with customers that “inglorious” produce is now being offered in all 1,800 Intermarché stores.
This week’s News Roundup brings you a collection of articles and blog posts related to selling and buying "ugly" produce.
Hideous Oranges, Disfigured Eggplants: Why You Should Eat Ugly Produce.Yahoo! “Carrots and zucchini often come in weird shapes, she points out, but they can be shredded and used in salads or veggie burgers to add extra fiber and flavor. And weird-looking fruits are made for smoothies, pancakes, and muffins.”
Ugly Fruits (and Vegetables) Get a Makeover.The New York Times Well. “Most consumers buy their fresh products based on aesthetic criteria: If the product looks good, then it must taste good,” said Patrice DeVilliers, the photographer of a campaign by Marcel Worldwide that is changing the way French consumers view unattractive produce. Last year, these “ugly” fruits and vegetables accounted for 40 percent of France’s total food waste, according to Ms. DeVillers. “Fruits and vegetables are suffering from unjustified aesthetic prejudice,” she said.
An Ad Campaign Makes 'Ugly' Fruits Beautiful. Mental Floss. “American grocery stores know what their customers want, and according to a 2011 paper published in The Journal of Consumer Affairs, ultimately waste about $15 billion worth of produce every year. In the U.S., perishables account for 80% of all food waste from retailers.”
Where To Buy Ugly Food. Inverse. “A growing number of supermarkets, restaurants, and other food-related businesses are jumping on the ugly food bandwagon, not only helping to decrease food waste but also providing their customers with a bit of a discount. Though bigger (and supposedly sustainability-friendly) businesses like Whole Foods and Trader Joes are conspicuously missing from the list, it’s clear that the rise of ugly food is off to a good start.
According to the United States Department of Agriculture, Americans waste 31 percent of our food supply each year — and “ugly” produce is part of it. But nutrition experts argue that there’s nothing wrong with fruits and vegetables that look a little off. So, next time you’re at the supermarket, remember to pick up some “inglorious” produce.