News Roundup: General Mills Phasing Out Artificial Colors and Ingredients


Earlier this week, popular cereal manufacturer, General Mills, announced that it will begin to phase out artificial colors and flavors from all its cereal. The company stated that it hopes to complete the transition by 2017.  

This week’s News Roundup brings you a collection of articles and blog posts related to General Mills removing artificial colors and flavors from their cereal.

Sans Artificial: General Mills Scrambles To Reformulate Lucky Charms. NPR.  “So, what will consumers notice? Not much in terms of color changes, though Murphy says that Trix may look a "bit different," as the colors made from artificial sources are swapped out. For instance, General Mills will use a mix of spice extracts — including turmeric and annatto — to maintain yellow and orange hues. And to get that funky purple and red coloring, the company will use fruit and vegetable juice. One wonders whether blueberry juice can deliver the same deep, hyper-intense hues that kids are accustomed to seeing in Trix cereal.”

Lucky Charms, the New Superfood. The Atlantic. “Food producer General Mills announced this week that it will phase out “artificial flavors and colors” from its cereals, which include Lucky Charms, Trix, Count Chocula, and many more. By 2017, the synthetic dyes and flavors that distinguish the company’s various iterations of grain-based sugar puffs from one another will be replaced with extracts from fruits, vegetables, and spices.”

General Mills to ax artificial flavors from cereals. USA Today. “General Mills cereals such as Trix and Reese's Puffs will now be made with fruit and vegetable juices and natural vanilla. Trix will lose some colors in the process. The company began reformulating it about three years ago, and when the new version rolls out this winter, it will have just four colors instead of six. Blue and green didn't make the cut because the company hasn't identified a suitable natural alternative.”

General Mills to nix artificial flavors in Trix, Cocoa Puffs.  Fortune. “The move is an acknowledgment that consumers have grown leery of processed foods and ingredients with unpronounceable names, as outlined in a recent special report by Fortune on the threats to Big Food. Last week, Hershey’s announced it was removing artificial flavors from its iconic chocolate bars.” 


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